Stop 5: Non-Live Production
Additional content, or non-live production, encompasses all content produced outside of the live Match Day -1 or Match Day coverage. Out of the 8,000 hours of content produced on a FIFA World Cup™, additional content represents more than xx of the footage. From inspirational fan stories to players and coach interviews, colourful promos and highlights reels, additional content is the backbone of the Host Broadcast content plan, ensuring Media Partners can customise their coverage with behind-the-scenes, exclusive footage of the human stories behind the action on the pitch.
Overview
Non-live content capture is delivered in two phases:
- Pre-event content, which is material that can be captured up to three years before the event and is shared in advance to promote the tournament
- Event-time content, offering team- and match-related features such as Enhanced Player Profiles (EPP), promos and highlights.
Content is made available to broadcasters in either ready-to-use edits or raw content to allow them to adapt it to their own features. All content is uploaded to the FIFA MAX Server, the dedicated FIFA World Cup™ platform hosting all footage filmed before and during the competition.
(insert F&F)
ENG Crews
The heart of the non-live coverage of the FIFA World Cup™ is the Electronic News Gathering Crews (ENG Crews); their role is to gather footage in the host country relating to the participating teams, the host countries and the fans. These roaming crews are each made up of a producer/reporter and a camera operator.
(insert list of deliverables)
The following ENG crews are deployed for the competition:
- 48 FIFA Team Crews, one each associated with a Participating Member Association (PMA); they follow the teams on Match Day -1 (MD-1) and Match Day, capturing training sessions, press opportunities and team experiences in the host country.
- 16 FIFA City Crews travel in the host country to film various elements that can be added to the post-produced elements, such as story, host country and fan features.
Additionally, venue-based three-person teams shooting on mobile phones capture key behind the scenes moments, such as live to social, near live clips, and vertical compilations, for social media usage.
Non-Live Hub
For the first time ever at a FIFA World Cup™, all additional content captured is not being ingested and edited at the IBC; leveraging IP-based infrastructure, all non-live features are dealt with off-site at the Non-Live Hub, located in London, UK.
The Non-Live Hub hosts approx. 400 staff members and is responsible for generating post-produced pieces such as the team and match features, the personal player stories, match promos, story features, top 5 goals, highlights, etc.
Post-produced content for social media usage is also done from the Non-Live Hub and covers traditional social media production (near live videos, artwork and illustrations and VR content) as well as high-end edited videos that are tailored to be used on FIFA’s approved platforms. Both linear-type content and digital features are delivered through the FIFA MAX Server, a unique gateway to all multilateral content captured by the Host Broadcaster for the Media Partners.
The centralisation of all non-live activities under one roof ensures an extra layer of editorial consistency, which is key to reinforcing the visual identity of the tournament on a 360° basis (traditional broadcast and second screens). The choice to use the local talent from the UK on site rather than move non-live production operations to one of the host countries also participates significantly in reducing the carbon footprint of the event.
Screens Content
Screen 1: Pre-event promos, list of deliverables
Screen 2: UK Hub loop
Screen 3: FIFA MAX Best of (EPP, best goals, etc.)