Technology Solutions
FIFA designs and provides several ready-to-use technology solutions that Media Rights Licensees (MRLs) can choose to integrate FIFA World Cup™ dedicated platforms into MRLs existing digital ecosystems.
The three technological pillars of the FIFA World Cup™ digital offerings are the API, SDK and White Label, available on both web and app. Each service offers light to extensive customisation options and enables the integration and delivery of video, audio and data to MRL digital platforms.
Content features are also developed by FIFA for MRLs to populate their front ends, such as Video On Demand (VOD) clips, near-live multi-angle clips or near-live statistics.
The content cornerstone of FIFA’s digital services, however, is the Matchcast feature, which offers access to multiple live feeds in an OTT format. The Matchcast allows MRLs to present a multi-feed streaming experience to their end-users. The latest upgrades in streaming technology mean that with a low latency and high quality, OTT can become the primary way of distributing the competition in some regions of the world.
