The Multi-Feeds Concept

At the core of live content distribution, the multi-feeds concept allows FIFA to provide an extensive range of match and additional content to its broadcasters.

Twelve different feeds are offered to Media Rights Licensees (MRLs); the two main feeds are the Extended Stadium Feed (ESF) and the Extended Basic International Feed (EBIF), which both contain pre-, in- and post-match features covering the main action on and off the pitch. These feeds follow a set running order to allow broadcasters to know precisely when they can insert their unilateral features.

Depending on the level of personalisation requested by each MRL, FIFA also offers the option to receive the following additional feeds:

  • Tactical & Additional Content Feed
  • Team A & B Feeds
  • Player A & B Feeds
  • Fan Feed
  • Clips Action
  • Clips Emotion
  • Permanent Highlights

Each of these feeds contains different elements and focuses on a particular aspect, angle or actor of the game, ensuring broadcasters can customise their coverage to fit their narrative as desired.

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