Welcome to the International Broadcast Centre

The IBC is the global media hub of the FIFA World Cup 2026™ and the operational home for media partners covering the tournament. From this central hub, content is produced, managed, and distributed to audiences worldwide.

Now accessible through guided and self-guided tours, the IBC Tours offer a unique, behind-the-scenes perspective on how the world’s biggest football event reaches billions of fans. Through a curated series of stops, visitors will explore the technology, content, and workflows that power the global broadcast operation — from live match coverage to digital content distribution.

Guided Tours

A curated, in-person experience of the International Broadcast Centre, with deeper insights into how the FIFA World Cup 2026™ is produced and delivered to audiences worldwide.

Tours are led by members of the broadcast operation team, who provide context, answer questions, and share expertise throughout the visit.

Self-Guided Tour

Explore the IBC at your own pace by following the designated tour route. At each stop, scan QR codes to access exclusive content and learn more about the broadcast operation and technology behind the FIFA World Cup 2026™.