Inside the International Broadcast Centre

The International Broadcast Centre (IBC) is the global media hub of the FIFA World Cup 2026™ and the operational home for media partners covering the tournament.

The IBC Tour offers a behind-the-scenes look at how the tournament is brought to life for global audiences. Through a series of stops across the broadcast operation, visitors can explore the technology, content, and workflows that make it possible to deliver live and non-live coverage of the FIFA World Cup 2026™ to billions of fans.

Follow the tour to discover key areas of the broadcast operation, including production galleries, digital services, technology systems, and innovation spaces that support the world’s largest football event.

How to Experience the Tour

There are two ways to explore the IBC Tour:

Self-Guided Tour

Follow the tour route through the IBC and scan the QR codes located at each stop to access exclusive content about the broadcast operation and technology behind the FIFA World Cup 2026™.

Guided Tours

Guided tours offer a curated, in-person experience of the International Broadcast Centre, providing insights into how the FIFA World Cup 2026™ is produced and delivered to audiences worldwide.

Tours are led by members of the broadcast operations team and are subject to availability and operational constraints.